Innovative Design for a Modern Pizza Restaurant
UG Group (formerly 2WR+ Partners) partnered with Parry’s Pizza to create a bold and inviting space for their newest pizza restaurant in Loveland, CO. Our team designed a setting that reflects both Parry’s Pizza’s brand identity and the outdoor-inspired culture of northern Colorado. By blending industrial design with natural elements, we delivered a space that enhances both dining and social experiences, setting a new standard for a pizza restaurant in the region. The design balances rustic aesthetics with modern convenience, creating an atmosphere that appeals to all guests.
A Unique Concept for Industrial-Style Pizza Restaurants
This project covered the kitchen, dining areas, bar, and patio, ensuring a seamless guest experience. UG Group drew inspiration from northern Colorado’s adventurous spirit, incorporating distressed brick, concrete flooring, exposed beams, and gear-inspired accents. These features create a setting that feels both rugged and welcoming, aligning with the industrial-modern trend in pizza restaurants. Meanwhile, bold colors and strategic lighting add warmth and energy, making it a dynamic dining destination that encourages social interaction.
The open-concept design maximizes space and improves flow between indoor and outdoor seating areas. The patio space plays a key role in the restaurant’s appeal, offering guests a way to experience Colorado’s outdoor beauty while dining. This thoughtful design enhances both ambiance and functionality, reinforcing Parry’s Pizza Loveland as a standout pizza restaurant in the area. The integration of natural light and open space creates a relaxing yet energetic environment that enhances the overall experience.
Enhancing the Guest Experience in a Pizza Restaurant
Since opening, Parry’s Pizza Loveland has quickly become a go-to dining destination in the community. Its industrial and outdoor-inspired design distinguishes it from other pizza restaurants, making it an attractive option for both locals and visitors. UG Group’s ability to merge brand identity with regional influences resulted in a space that is both memorable and highly functional. Thoughtful material selections, a well-planned layout, and seamless indoor-outdoor connectivity contribute to a welcoming and engaging environment for all guests.